Helly Hansen Malta is a brand communication and activation project for the global performance apparel brand. The work focused on engaging the local sailing community, reflecting Malta’s maritime context and the prevalence of boating on the island. I worked on social media management, event activations, and photography, directing the brand’s communication toward sailing-related audiences. The project included brand presence at youth dinghy championships, major sailing events such as the Rolex Middle Sea Race, and community-focused initiatives through a mobile store, giveaways, and imagery produced in real local sailing environments.