Scoop & Roll

Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background

project overview

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

project type

Complete Brand Identity

year

2023

my role

Lead Designer

client

Scoop & Roll - Austin ice cream shop

Hand holding waffle cone with three scoops of colorful pastel ice cream
Hand holding waffle cone with three scoops of colorful pastel ice cream
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details

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Scoop & Roll

Scoop & Roll

Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background

project overview

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

project type

Complete Brand Identity

my role

Lead Designer

client

Scoop & Roll - Austin ice cream shop

Hand holding waffle cone with three scoops of colorful pastel ice cream
Hand holding waffle cone with three scoops of colorful pastel ice cream
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details

other projects

Helly Hansen social media example

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Helly Hansen social media example

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White branded cap with turquoise logo placed on fresh lemons in a red bowl

Lemon Drop

Brand Identity & Positioning

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Lemon Drop

Brand Identity & Positioning

Piel canela

brand identity

Piel canela

brand identity

Scoop & Roll

Pastel ice cream packaging design with retro typography on pink background

project overview

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

project type

Complete Brand Identity

my role

Lead Designer

client

Scoop & Roll - Austin ice cream shop

Hand holding waffle cone with three scoops of colorful pastel ice cream
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details

other projects

Helly Hansen social media example

Helly Hansen

Brand Communication & Activation

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Lemon Drop

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Piel canela

brand identity